Don't Waste a Challenging Economy
A challenging economy is no time to stop marketing. History shows that those companies and professionals that stay in front of their clients are the ones that prosper when good times return
View ArticleFocus on The Most Fascinating Thing
Professionals who have well defined and carefully crafted areas of self marketing expertise will ultimately be more successful, because they never run out of interesting things to talk about.
View ArticleTurn Socializing Into Networking
Convert socializing into networking, with this three-tiered goal planted in your mind before you even enter the venue where networking will take place...
View ArticleWe're Getting Ready to Play Notre Dame But All I'm Thinking About Is You
Make the people in your life feel special. Lavishing attention on others will get you more business opportunities and better career options.
View ArticleHealthy Living Is a Prerequisite for Success
Live a balanced and healthful life in order to reach the top... care for your mental, physical, emotional, spiritual and financial health as much as the health of your career
View ArticleTen Ways to Market Yourself in 2011
Whether you want more/bigger clients or a better career opportunity, make a commitment to market yourself ... here are 10 items to consider...
View ArticleWho Protects Your Greatest Vulnerability?
Have you ever seen The Blind Side? It's an acclaimed movie based on a true story first described in a best-selling book by Michael Lewis. It's quite inspiring.
View ArticleIt's Better to Be Different Than It Is to Be Better
To build your brand, drop the excessive professionalism and simply be yourself, "focus on creating differences and distinctions between you and everyone else, you don't have to focus on boasting or...
View ArticleNetworking as Your Sole Marketing Vehicle
Good networking can lead to career-long relationships. If we capitalize on networking opportunities properly, they can be quite profitable for us while making the world a better place for everyone else.
View ArticleLessons From a Shopping Mall
On a cloudless summer day in suburban Chicago, a woman put her two children in the car and drove to the shopping mall. There she met one of her best girlfriends, who also came to the mall with her kids.
View ArticleShould You Be a Big Fish in Two Ponds?
Build friendships, develop referral networks and foster mutually beneficial professional relationships and gain direct access to a whole new market of prospective clients...
View ArticleA Powerful Sales Technique Courtesy of Honest Abe
One of the most important skills in sales is the ability to overcome objections. If you get an objection, tell a story to keep the deal alive.Stories reassure people and disarm them...
View ArticleBig Marketing Power in a Little Word
When it comes to succeeding in today's loud and crowded marketplace, you benefit by catching people's attention and you are more likely to accomplish your goals if you relate to people.
View ArticleWhat Separates The Good Marketers From The Great Ones?
What traits and behaviors separate the good from the great? Check out what sales-and-marketing traits will lead you to the top of your profession...
View ArticleManaging Your Online Brand in The World's Best & Worst Marketplace
Here are a few pieces of advice to keep in mind as you promote your personal brand online and take advantage of the countless benefits that come from the world's greatest AND worst marketplace - the...
View Article10 Ways to Realize Hidden Opportunities
The problem with opportunity is, it is often hard to find and even harder to harness. Unless you're naturally good at it, finding and capitalizing on opportunity needs to be a deliberate focus.
View ArticleSales Secrets From Baja California
The successful marketer and the savvy salesperson know that people buy what they value and only what they value and this value is determined by the prospective client, never by the seller or marketer.
View ArticleThe Rule of Thirds - How to Truly Listen
Success in sales requires you to understand your prospective client before you can do any sort of pitching, convincing or persuading... and it takes to succeed is the "ability to listen" .
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